Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro

What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company?

In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she:

• Turned “we need more features” into “we need product–market fit”

• Ran cross-functional persona and journey workshops instead of going solo

• Built an 18‑month delivery roadmap that finally gave engineers the why

If you’re a founding PMM, or sit between product, sales, and marketing, this one’s basically your field guide.