I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%!
This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen.
In This Episode, I Cover:
Why raising my price increased my conversion rate instead of hurting it
Why people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)
A simple addition to our offer that made it almost impossible to say no to
Why I didn't send a single email to my full list for this launch
The one number thing that separates webinars that convert from those that just falls flat
What happened when we got 4,000 people registered for two webinars
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