Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. 

Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021.

Agency guest: David Lewis, Founder of DemandGen

His GTM partner: Jill Rowley, Nearbound Strategist 

Companies referenced: DemandGenEloquaMarketo

Reveal

Listener takeaways: 

  • Why David decided to launch DemandGen as a power partners

  • Why Jill chose to sell against “Smart Starts” internal service packages

  • The partner playbook they created used to succeed

  • How David’s partners lifted his exit

  • Why and how salespeople should bring partners into the deals

  • Why in-house service packages are a bad idea

  • Pre-selling software with partners

  • Why your solutions partners are (or should be) the insurance policy for your largest customers

Links: 

Reveal.co/

Partnerhub.app/


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