HR Insights: From snowflakes to strategy: Understanding Gen Z at work

In this episode of the HR Insights Podcast, Stuart Elliott is joined by Alex Atherton, leadership coach, speaker and author of The Snowflake Myth: Explaining Gen Z in the Workplace and Beyond, to explore the realities of managing an increasingly multigenerational workforce.

The conversation challenges some of the most common misconceptions surrounding Gen Z, from assumptions around resilience and work ethic to changing expectations around feedback, career development and workplace culture. Alex shares why understanding the experiences that have shaped younger generations is essential for organisations looking to attract, engage and retain the best talent.

From age diversity and authentic employer branding to social collaboration, leadership and the arrival of Gen Alpha, this episode offers practical insight for HR and business leaders navigating a workforce where four, and soon five, generations are working side by side.

Key timestamps:

• 00:22 – Introduction to career and background
• 03:10 – Generational perspectives on work
• 05:57 – Misconceptions about younger generations
• 10:11 – The changing landscape of business
• 12:48 – Managing multi-generational workforces
• 16:11 – Attracting and retaining Gen Z talent
• 18:55 – Feedback and performance management
• 21:11 – Social collaboration in the workplace
• 24:32 – Future generations and trends in HR

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