Welcome to the B2B Sales Podcast! I'm your host Thibaut. In this episode, I'll share a story from a recent wine tasting event in the South of France and discuss why winemakers often struggle with sales. I'll also reveal three simple questions you can ask to close a deal, inspired by Skip Miller. These questions will help you qualify prospects and save time during your sales process.

Main Topics Covered

  • Story from a wine tasting event
  • Why winemakers struggle with sales
  • Three questions to qualify a deal:
  • What's causing you to have a conversation with me today?
  • What are the outcomes you expect from this conversation?
  • When can you make a decision?


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