820 how to communicate with influence (a 3-step framework)

Shell's biggest communication fail happened in front of 100 people at age 25 and the lesson she took from it changed how she thinks about every message she's ever delivered since. In this episode she shares those lessons and breaks down a three-step practical framework for communicating with influence. She touches on:

👉🏼 the career fail

👉🏽 thinking about your audience rather yourself

👉🏾 preparing without over-preparing

👉🏿 why your message has to actually sound like you

👉🏻 how to build connection with your audience

👉 how to bring clarity

👉🏼how to delivery clear steps through a call to action

Resources mentioned in the chat:

Barack Obama's best speeches: https://youtu.be/y7hddyiR47k?si=z97cPuiRXGY63lYy

Brené Brown's Netflix special: https://youtu.be/gr-WvA7uFDQ?si=gTGbfUJcYcLMTez5

Brene Brown TED Talk on the power of vulnerability: https://youtu.be/iCvmsMzlF7o?si=HBW2_a3Nd6fPm2_6

Supercommunicators by Charles Duhigg: https://amzn.to/4wAPL8Z

Charles Duhigg on asking deep questions: https://www.instagram.com/reels/DXIINnmlSrr/

Mel Robbins example of a call to action: https://www.instagram.com/reels/DXhT3J5Dg9O/

Connect with Shell on LinkedIn: https://www.linkedin.com/in/shelley-johnson/

If you lead teams, check out Shelley’s business, Boldside: https://www.boldside.com.au/

Shell & Glen’s book 'Sort Your Career Out & Make More Money' is available here: https://amzn.to/4k3YSrr

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