In Clear Focus: Sustainability Storytelling with Mike Hower

IN CLEAR FOCUS: Mike Hower, author of "Sustainability Storytelling: Communicate Trust, Brand Value, and Better Business," explains why silence costs brands. He reveals how companies can overcome "greenhushing" and navigate the risks of greenwashing. Discover Mike's Four C's framework—context, compelling, credible, and compliant—to align legal and marketing teams, and learn how radical transparency and treating sustainability as a core strategy can communicate trust and drive value.