In Clear Focus: Authentic Marketing with Visha Kudhail

IN CLEAR FOCUS: Visha Kudhail is the author of our featured book for August: "Authentic Marketing." In this episode, Visha explains why authenticity should be an always-on operating model, not a social media trend. As AI content floods feeds, consumers crave genuine connection. Discover how to move past vanity metrics, turn data into real human insight, and embrace brand flaws. Hear how authentic marketing builds measurable competitive advantage and lasting trust in an era of digital fatigue.