In Clear Focus: The DNA of Brand Storytelling with Park Howell

IN CLEAR FOCUS: Park Howell, founder of Business of Story, and author of "Brand Bewitchery," explores the DNA of brand storytelling. Discover why narrative clarity must precede the creative brief and how to use the 10-step Story Cycle System™ to build compelling messaging. Park explains the AND, BUT, THEREFORE (ABT) framework, why brands must make the customer the hero, and how the StoryCycle Genie™ uses AI to elevate brand narratives rather than flattening them into "a sea of sameness."