IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of Scentex, explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for connection. Learn why Western culture historically ignored smell, how color theory informs fragrance design, and how to execute immersive scentscapes at live events. Discover how to move beyond sight and sound to create multi-sensory experiences that drive real action.
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