In Clear Focus
Avsnitt

In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman

Dela

IN CLEAR FOCUS: Adam Ortman, founder of Kinetic319, explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how comparing total business revenue against marketing spend provides a clearer view of overall health. Discover how to build "analytical surround sound" and use MER to confidently justify upper-funnel marketing investments to your executive team.

 

Podden och tillhörande omslagsbild på den här sidan tillhör Bigeye. Innehållet i podden är skapat av Bigeye och inte av, eller tillsammans med, Poddtoppen.