October 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Oura adds Cardio Effort and VO₂ max metrics to compete more directly in fitness tracking beyond sleep and recovery
TikTok blocks searches for peptides like semaglutide, BPC-157, and TB-500 as peptide content spreads across social media
Orangetheory's US footprint falls by about 135 studios since 2023, though industry visits remain strong as consumers mix formats
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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