Today, I'm joined by Cathrin Bowtell, CEO of Seed Health.
A microbiome science company, Seed Health translates cutting-edge research into daily supplements designed to optimize gut health and overall wellness.
In this episode, we discuss building a CPG brand around microbiome science.
We also cover:
- Expanding to Amazon and Target
- Developing proprietary dual-cap delivery
- Clinical studies and efficacy as competitive moats
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Seed's Website: www.seed.com
Seed on Instagram: https://www.instagram.com/seed
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Chapters:
(00:00) Introduction
(01:30) Cathrin's background
(03:00) Microbiome conviction; founding story
(04:00) From DTC to omnichannel
(07:00) Meeting consumers where they are
(09:00) Retail expansion strategy
(11:00) Amazon and Target launch
(13:00) Data and attribution
(15:45) Science translator positioning
(17:00) Category and competition
(20:00) Product efficacy and studies
(23:30) Product portfolio strategy
(26:00) Synbiotics and co-biotics
(28:00) Culture and team investment
(32:00) What's coming next
(33:30) Conclusion
