Too many global strategies are written for boardrooms, not the markets they're meant to serve and it's a mistake that's costing companies real growth.
Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive strategies and authentic stakeholder engagement are defining the next generation of winning CEOs.
What you'll learn:
a) Why treating Africa as a single market sabotages growth
b) The business case for local presence and on-the-ground leadership
c) How listening to the market reveals new revenue opportunities
Jane Egerton-Idehen is the MD and CEO of Nigeria Communications Satellite Limited, an experienced tech executive and author, who has led commercial growth for over 15 years across Africa's telecom sector. She's held senior leadership roles at Meta, Ericsson, Avani Communications, Nokia, and Siemens, and is the author of Be Fearless.
Timestamps:
05:39 Localizing products for diverse markets
07:45 Understanding B2B and client relationships
10:49 Understanding Local Market Needs
15:48 Understanding Market Needs
19:09 Adapting to Market Disruptions
22:38 Finding opportunity in a crisis
23:49 Building Trust with Stakeholders
32:11 Listening to client needs
35:14 Evaluating and aligning team competencies
37:20 Challenges of Pivoting in Business
Connect with Jane Egerton-Idehen
LinkedIn: https://www.linkedin.com/in/jane-egerton-idehen-6716a39/
Connect with Janice
Book Janice to speak at your next sales or leadership event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Instagram: https://www.instagram.com/janicebgordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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