Most CEOs think their sales problems are tactical but they're leadership challenges hiding in plain sight.
What you'll learn:
a) Why most "closed won" deals aren't truly wins and how this tanks customer retention
b) The surprising reason 61% of buyers now prefer a rep-free experience
c) How outdated funnel thinking sabotages account growth in today's looping buyer journeys
Today, Janice B Gordon, the Customer Growth Expert, explains why sales underperformance is a leadership issue and how visionary CEOs can fix it to deliver predictable, scalable growth. She reveals the real reasons deal stall, buyers disconnect, and revenue growth flatlines in modern B2B sales.
Timestamps:
00:00 Uncomfortable truths about sales 2026
04:12 Message for CEOs and Founders
08:55 Rethinking the sales process
11:29 Improving sales approach strategy
13:16 Quarterly focus over long-term growth
17:26 Addressing structural issues in sales
20:58 Evaluating Leadership Capabilities
23:34 Addressing Leadership and Capability Gaps
27:34 Sales issues and leadership discussion
Connect with Janice
Book Janice to speak at your next sales or leadership event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Instagram: https://www.instagram.com/janicebgordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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