What would it take for your business to thrive after you step away? 

Rory and AJ Vaden discuss the choices founders make when they want to build something lasting. Beginning with a visit from their sons, they explore who might carry a company forward, how to prepare future leaders, and why the purpose guiding a business has to be understood beyond the founder. 

AJ shares how she communicated a new vision to their team. Rory explains the people, processes, and products a business needs to operate without its founders. Together, they consider what a sale or succession can mean for the company and the people whose lives are tied to it. 

 

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