Niching Down: Why Being for Everyone Means Being for No One

If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors. 

But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you. 

In this episode, Rory and AJ Vaden talk about why niching down makes you easier to find, remember, refer, and buy from. They also unpack why specialists can command a premium, what AI means for generalists, and how to choose a lane when you have several things you could genuinely do well.