Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off.
his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything.
In this episode:
Coupons and cashback still work, but only if you manage them and change behaviour, not set and forget
Anyone who can refer an outcome can be an affiliate, the biggest wins come from niche communities and content
AI is collapsing the funnel, so your brand story now has to be verified by third-party sites, not just your own
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