Everyone is creating content. AI can write a month's worth of LinkedIn posts in minutes. So how do you stand out when everyone is trying to build a personal brand?
In this episode, James is joined by Rhona Barnett-Pierce, founder of Workfluencer Media, to explore what actually builds authority today. They discuss why conversations matter more than impressions, whether LinkedIn has become too noisy, how businesses should think about founder brands versus company brands, and why AI should amplify your thinking rather than replace your voice.
If you're looking to build influence, strengthen your brand or create content that leads to real commercial conversations, this episode is packed with practical insights.
In this episode we discuss:
Has LinkedIn become too crowded?
Why impressions are the wrong metric to chase
Founder brands versus company brands
The role of employee-generated content
How AI can support content creation without sacrificing authenticity
Why human expertise is becoming more valuable, not less
How leaders can encourage visibility across their organisations
Download Own The Conversation Here: https://thinkincircles.com/#ebook
The Marketing Rules Podcast is sponsored by Smart Sifty
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