For this week's episode, I’m speaking with Michael Washington. Michael is the founder of Usal Project, an LA-based community offering experiences and goods for the modern nature enthusiast. Usal hosts over 20 monthly experiences that (in addition to forest therapy) include: foraging and herb walks, falconry, oceanic species dives, incense-making workshops, flower arranging classes, community hikes, and more. In this conversation, Michael and I talk about the importance of cultivating community in a world where people are struggling with loneliness. We also discuss his relationship with nature growing up in Texas, how the music industry shaped his path, the origin story of Usal, why diverse perspectives and voices are essential in the outdoor space, and Michael’s perspective on failure, self-doubt and building a rapidly growing business.
Michael’s relationship to nature growing up as a child in San Antonio “the biggest little city”
How being in the music industry planted the seed for Michael’s current path
Michael shares the insight and opportunity that inspired him to create Usal Project
Michael’s invitation to listeners that will fundamentally improve your life
The common barriers that prevent people from exploring the outdoors
Michael’s intention when it comes to the curation of nature-based classes for Usal
Life lessons that come from trying new activities
The unconventional way Michael structures his business and what it means to be “Usal”
Michael Washington gets real about perfectionism, self-doubt, creative output, growing a business
Failure as the greatest gift - “I’m more happy failing with something I really liked than failing with something I really tried to make other people like…because then you’re just lost.”
What people may be surprised to learn about Michael
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