Streaming numbers don’t always tell you how many tickets an artist can sell. Lee Anderson saw that firsthand with clients like ISOxo and Knock2. As co-president of music at THE·TEAM, formerly Wasserman, he helps artists build touring strategies around their goals and their fans.
Lee and I sat down to discuss the changing role of talent agencies, how he navigated the company’s leadership crisis, and why the stadium touring boom is putting pressure on festivals. We also talked about ticket pricing, balancing data with instinct, Skrillex’s live strategy, and why destination shows and superfan experiences could shape the future of touring.
CHAPTERS
03:45 From Promoter to Agent07:26 Leading THE·TEAM Through Change10:17 The Agency’s Role Beyond Touring15:10 Festivals and Stadium Tours23:40 Balancing Data and Instinct27:05 What Makes EDM Different32:27 Destination Shows, Merch, and Superfans
SPONSORS
Chartmetric Flow: Flow is Chartmetric’s new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards.Learn more: https://flow.chartmetric.com/pricing/trapital
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers, ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more.
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