Only 15% of event organizers say networking is effective in 2026, down from nearly 50% the year prior, according to Bizzabo's 2026 Benchmarks Report. Bethany Murphy, Senior Director of Global Strategic Events at SentinelOne, returns to Event Experience to explain why — and what to do about it.
With 20+ years in the tech sector, Bethany covers how to design networking that actually works, why high-performing teams treat their events calendar as a portfolio, where AI creates real operational value, and how to manage budget ROI when show services costs are rising 10 to 15% year over year.
For transcripts, quotes, and more, visit: www.bizzabo.com/podcast/sentinelone-event-networking-budget-roi-ai
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