Victoria Rasmussen, marketing director at BW Events Tech, joins Rachel Moore to talk about what actually drives event sponsorship ROI. Her team sponsors around 19 events a year, and she explains why prioritizing long-term partnerships over one-off transactional deals leads to better outcomes for both sides.
Victoria gets specific on sponsor reporting: why the data problem starts before registration even launches, and why she considers full attendee lead lists largely overrated unless a sponsor had major visibility. She also shares what makes a sponsor experience feel like a true partnership rather than a checkbook exercise, plus her predictions for more personalized, tactile swag heading into 2027.
If you manage sponsor relationships or event ROI reporting, this episode offers a candid, sponsor's-eye view worth building into your strategy.
For transcripts and more episodes, visit: https://www.bizzabo.com/podcast
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