E-commerce events give online brands something no ad campaign can: the chance to put a product directly into a customer's hands. In this episode, host Rachel Moore talks with Katie Kung, founder of Talking Purpose, who previously led social entrepreneurship at Shopify. Katie explains how in-person events take an e-commerce brand from 2D to 3D, why event ROI extends far beyond on-site sales, and how influencer invitations turn a single pop-up into weeks of free content.
You'll also learn the two biggest post-event funnel leaks, skipping follow-up and sending excited attendees to a website that undercuts the event experience, plus where founders should focus first for growth in 30 days.
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