Rebecca Rechtszaid is a Harvard Law grad and former lead counsel for partnerships at Meta who now represents creators through her own firm. Her core message: if you're a creator, you're running an IP business whether you realise it or not, and most people only figure that out at the worst possible moment.
In this episode, Rebecca breaks down the mistakes she sees over and over, from creators treating brand deals as gifts to co-creators with no paperwork discovering the camera operator legally owns the footage. We cover what the creator economy can learn from music (handshake deals, Lennon and McCartney, Prince's fight for his masters), why AI is making everything scarier (she reads TikTok's terms of service line by line), and the first legal moves every serious creator should make right now.
An honest, occasionally alarming, and very practical guide to protecting the business you may not know you already have.
Topics covered: creators as IP businesses · chain of title · lessons from music · AI clauses and likeness rights · trademarks · first legal steps for creators
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