Andrea Casanova was born in Venezuela, left after her brother was kidnapped, and moved through the Dominican Republic, Panama and Brazil before landing in the US for college. On a student visa she was legally capped at $150 a month, so she hustled: growing League of Legends accounts, walking dogs, shooting photos for bars. She now runs an agency, speaks on creator economy tech, and is building Ginger, a tool that helps creators handle their inbound brand deals.
In this episode, Andrea is open in a way most people aren't about money and the discomfort that comes with it. She started her agency with one client, a psychiatrist who was also a witch, at $400 a month, and inside two years was billing $70,000 a month. We cover why she thinks 67% of brand emails go unanswered and what that costs a mid-tier creator, why she says the missing skill is business etiquette rather than engagement rate, and her split between brand building and cash building as a way to decide what to work on. Plus, what she had to say no to in order to ship Ginger, and what she'd tell a first-time creator walking into Cannes with nothing to offer.
A candid conversation about money, judgement and focus from someone who has built from almost nothing more than once.
Topics covered: money mindset and pricing guilt · building an agency from scratch · unanswered brand deal emails · business etiquette for creators · brand building vs cash building · decision making frameworks · becoming a non-technical tech founder · saying no
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