Devin McGovern spent over a decade producing reality TV, wrapped a show in October 2024, and never got another call. Hundreds of job applications later, not one interview. In his mid forties with two kids, the creator economy wasn't a bold pivot so much as the only place money was moving.
In this episode, Devin is candid about the content that flopped first, the disastrous family dinner that led to a video hitting 8 million views in two days, and the money: zero to over $10k a month in brand deals in eighteen months, the one question he asks every inbound brand, and the thirty hour TikTok blackout that made him realise he owned none of it.
Topics covered: career pivots from traditional media · transferable production skills · finding your niche · brand deal negotiation · rented vs owned audience · newsletters · treating creating as a business
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