In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a candid update on what it looks like to build beyond direct sales while navigating a major season of personal and business change. This episode is about the messy middle - letting go of old systems, testing new channels, and learning how to make decisions based on revenue, energy, and long-term fit. In this episode, Katy breaks down seven clunky areas in her business, from stepping back from social media as a primary lead source to rebuilding her offer suite and rethinking who her audience is becoming.
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