What happens when the business model you built your success around no longer feels like the right fit? In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues her candid conversation about building beyond direct sales, exploring the questions around identity, business model fit, energy, audience, and what it really means to make a change. Through her own experience and a real-world creator example, Katy shares what can happen when your brand becomes too closely tied to performance—and what it looks like to create space to evolve.
💡 Episode Highlights & Time Stamps:
1:52 The Foundational Question
3:04 From Product Seller to Personal Brand
7:22 Katy’s Own Transition
8:58 Why Build Beyond Direct Sales?
11:01 What Will You Offer and Who Will You Serve?
13:12 How Will You Balance Both?
13:53 Where to Market Your Offer and When to Launch
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