Every farmer in the valley told Kate Gessford she could not make it. There are no frost-free days on record where she farms. The market season runs ten weeks.
Last year she hauled vegetables home and made $120 on a good day.
This year she sells out in 30 minutes, raised her chicken from $6 to $10 a pound with zero pushback, and sold out a five-day launch in three days.
We talk about the pricing math, the emails, the launch, and the part she did not see coming: her autoimmune symptoms cleared, her marriage shifted, and she finally let people help her.
If you are working harder than anyone you know and still packing product back into the truck, start here.
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