Free training: the Farm Marketing Fix, November 9. Save your seat at charlottemsmith.com/masterclass
If your farm's Black Friday sale got crickets, or you've never tried one because "I'm not Walmart," this episode is for you.
Charlotte Smith, farm business coach for direct-to-consumer farmers, shows why a Black Friday sale that fails is a calendar problem, not a marketing problem: pick one thing to sell, give it a real name, close orders Monday at midnight, and write to one real customer. Start six weeks out, not the Tuesday of Thanksgiving week.
This is the first half of the plan. Next week: the five emails.
In this episode:
- Why Black Friday works for a farm, and how it pulls next spring's money into November
- The two ways "10% off everything" costs you money
- Three questions to pick your one thing to sell, plus the fourth that matters most
- How to name and package it (the Sunday Dinner Box, not 10% off all beef)
- The five questions about one real customer that become next week's emails
Links:
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Charlotte Smith is a farm business coach who helps direct-to-consumer farms become profitable with calm and balance, through the Profitable Mindset Podcast and The Profitable Farmer.
