Regina Rivers was teaching full time, hauling frozen beef to hot Georgia farmers markets, and posting on social media around the clock. A gazillion tabs open in her head. She even went into debt stocking her farm store with wholesale products nobody wanted.
Last year she sold almost 70 beeves and barely made money. Then she ran her real numbers.
In this episode, Regina shares:
The pricing spreadsheet that changed everything, and how she raised prices 20% with zero customer pushback
Why she cleaned all the "fluff" out of her farm store so customers only see beef
The weekly email with no buy button that keeps her selling out
How relationship marketing means customers come for HER, not the price
Why she's no longer exhausted, in body or mind, after four years of farming
If you're selling out every month and still broke, this episode does the math with you.
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