"Don't be afraid to make your voice heard. Opportunity often comes to the people willing to step forward and make the ask."
— Cherie Calbom
What does it take to build a lasting brand in the ever-changing world of health and wellness? In this episode of Turmeric & Tequila, Kristen Olson welcomes back wellness pioneer and bestselling author Cherie Calbom, widely known as "The Juice Lady." While their first conversation focused on nutrition and healing, this episode dives into the business side of wellness, entrepreneurship, branding, marketing, and disruption. Cherie shares her remarkable journey from graduate nutrition student to international wellness authority, including her work with the original Juice Man movement, her role as George Foreman's nutritionist, and the lessons learned from building a career that has spanned decades of industry change.
Together, Kristen and Cherie discuss:
• How opportunity often appears before you're ready
• The power of adaptability in business
• Building authority before social media existed
• Why entrepreneurs must continue learning and evolving
• The importance of speaking up and making your pitch
• Consumer-driven disruption in food and wellness industries
• Leadership lessons for women in business
• Creating impact while building a sustainable career
Whether you're an entrepreneur, health professional, creator, coach, or simply someone looking to make a bigger impact, this conversation is packed with practical wisdom and inspiration.
Time Stamps:
00:00 – Welcome back to Cherie Calbom
01:15 – Cherie's incredible nutrition and publishing journey
02:45 – Why business matters in the wellness industry
03:00 – Landing her first opportunity with the Juice Man company
05:30 – Turning nutrition expertise into a career
08:00 – Early lessons in entrepreneurship and saying yes
10:45 – Building credibility before social media existed
13:15 – Working with major brands and industry pioneers
16:30 – Adapting to change as an entrepreneur
17:00 – Learning social media, reels, and modern marketing
19:00 – Why continuous learning matters
21:00 – The evolution of consumer awareness around food
23:15 – How consumer choices influence business behavior
24:05 – Big Food, health trends, and market disruption
26:05 – Branding, influence, and entrepreneurship lessons
26:30 – The importance of the elevator pitch
28:00 – Finding confidence and using your voice
30:30 – Advice for women building businesses
33:00 – Persistence, purpose, and long-term success
35:00 – Final wisdom for entrepreneurs and wellness leaders
36:30 – Closing thoughts and where to connect with Cherie
Cherie Calbom:
Known worldwide as "The Juice Lady," Cherie Calbom, MS, CN is a leading authority on juicing, detoxification, and whole foods nutrition. She is a bestselling author of more than 35 books focused on health, wellness, and natural healing, including Juicing for Life and The Juice Lady's Big Book of Juices and Green Smoothies. Cherie has spent decades helping people improve their health through nutrition, cleansing programs, and lifestyle transformation. She has appeared on CNN, Fox News, and numerous national media outlets and has lectured internationally on wellness and detoxification.
https://www.juiceladyinfo.com
@juiceladycherie
Order Book: The Truth About Seed Oils
Connect with T&T:
IG: @TurmericTequila
Facebook: @TurmericAndTequila
Website: www.TurmericAndTequila.com
Host: Kristen Olson
IG: @Madonnashero
Tik Tok: @Madonnashero
Website: www.KOAlliance.com
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