You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now you are wondering whether what you have is still doing its job.
Steph Blake has been in the online space for over a decade helping small business owners simplify and automate so they can work 20 hours a week or less. In this episode she walks through what she actually has running in her own business right now, from inbox drafts to call transcripts to a full lead dashboard, and she is clear about which parts she refuses to hand over.
In this episode:
- Why automating everything is the wrong goal, and what to look at instead - The one automation Steph thinks every business owner should already have running - How she turns every call into a searchable library of quotes, pain points and content ideas - The connectors she uses every single day and why your email tool should be first - How she built her own second brain in Google Drive instead of Obsidian - The 30 minute flash sale process that used to take her a day and a half
Start with the things that do not need you, and keep a human in the loop everywhere else.
If you want help deciding what to automate in your own business and actually building it, come join us in the AI Mastermind. https://mastermind.destinicopp.com/
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