A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual.
Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates.
In this episode:
- The difference between an order bump and an upsell, and how I price each - The conversion rates I expect at every step - Why I use dollars off instead of a percentage above a certain price - The annual first, monthly as the downsell test that surprised me - A $37 VIP pass against a $17 cost per conversion
Test the offer before you build another one on top of it.
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Dr. Destini Copp. Innehållet i podden är skapat av Dr. Destini Copp och inte av,
eller tillsammans med, Poddtoppen.
