Send us Fan Mail

Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway.

In this episode Kate Kordsmeier interviews me about HobbyScool: where the name came from, the two business models I tried before virtual summits worked, and how the funnel behind a free summit actually makes money.

In this episode:

- Why I picked a market I am not a customer of
- The paid bundles that made revenue but did not grow the list
- What a free virtual summit is, and how the VIP pass monetizes it
- What speakers get when nobody is paying them to show up
- Why I made sure the business was never about me

You do not have to love the thing you sell. You have to be right about the market.

If you want to know which stage of your own flywheel is holding the rest back, take the scorecard.
https://scorecard.destinicopp.com/

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Dr. Destini Copp. Innehållet i podden är skapat av Dr. Destini Copp och inte av, eller tillsammans med, Poddtoppen.