Your supplier quotes you a white T-shirt in two versions, standard cotton and organic. They look the same and feel the same, but the price per unit is different. So is organic cotton actually worth it?
In this episode Shadi Adada, co-founder and creative director of FittDesign, breaks down what organic means under the USDA rules, why the hand feel comes down to staple length rather than the organic label, where the 91% less water claim really came from, the honest yield trade-off, what GOTS covers, why you should always ask your supplier for the certificate, and what organic adds to the cost of a tee.
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