In today's FittBite, we go through how a startup brand should choose between a seasonal collection and evergreen core products.
This FittBite covers how often a customer actually uses the product, why a puffer can cost four to five times a pair of joggers to make and sell for far fewer weeks a year, the single narrow ordering window a seasonal drop forces on you, how long you wait for customer feedback on a seasonal item versus a core one, where a seasonal drop genuinely wins by spiking demand and breaking the monotony of your range, and what changes once your customer base matures, showing why the real question is not which is better but which comes first.
Tune in to learn the order Shadi recommends for startup brands: perfect the core, build revenue that repeats, then sprinkle seasonal on top.
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