Lululemon basically invented the $100 legging. In Q2 2026 its legging sales fell roughly 20%, revenue dropped 4% to $2.4 billion, the stock hit an eight-year low and a new CEO, former Nike executive Heidi O'Neill, took over in September.
Everyone is talking about the share price. In this episode Shadi Adada, co-founder and creative director of FittDesign, looks at the product side: the see-through Get Low leggings and the "size up" advice on the product page, the Costco dupe lawsuit and the "Lululemon dupe" trademark, the Texas Attorney General's forever chemicals (PFAS) investigation, and why the way back comes down to fabric, fit and function.
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