Cameron Pister has been working her CRM leads through a full sequence and getting no response.
Her question for Marc: what do you do when someone goes through your entire follow-up cycle without ever getting back to you? Do you start them over? Find a new contact? Or just let them go?
In this Summer Series episode, Marc walks through his exact strategy for handling dormant leads - and explains why his nine-year personal record from first contact to booking is proof that giving up too soon is one of the most expensive mistakes a voice actor can make.
Inside this episode:
- Why a lead who goes through your entire sequence without unsubscribing is probably still interested - and what that means for how you treat them
- Marc's dormant lead strategy - what it looks like, when to use it, and how to set it up in your CRM
- When to try a secondary sequence vs. when to find a different contact at the same company
- Why you should never delete a lead from your CRM, even after years of silence
- The mindset shift that makes following up feel less like pestering and more like good business
- How Marc used nine-year-old leads to kickstart momentum when a new commercial demo landed
- Why segmenting your CRM opens up follow-up opportunities that have nothing to do with voiceover pitches
- How social media can pick up where email leaves off - and why LinkedIn comments have turned into audition opportunities
Whether you're sitting on a list of leads that haven't responded in months or you're brand new to CRM outreach, this episode gives you a clear and practical framework for staying in the game longer than your competition.
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CONNECT WITH CAMERON PFISTER
🖱️ Cameron Pfister Website - https://cameronpfistervo.com
🖱️ Cameron Pfister on LinkedIn - https://www.linkedin.com/in/cameronpfistervo
🖱️ Cameron Pfister on Instagram - https://www.instagram.com/CameronPfisterVo
🖱️ Cameron Pfister on X - https://x.com/CameronsVoic3
🖱️ Cameron Pfister on BlueSky - https://bsky.app/profile/cameronpfistervo.bsky.social
🖱️ Cameron Pfister on Facebook - https://www.facebook.com/CameronPfisterVO
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
00:00 Summer Series intro
00:20 Cameron's question - what to do with leads that never respond
01:20 Non-response doesn't mean no - Marc's optimistic take
01:50 Two strategies for dormant leads
02:40 The dormant stage in Nimble - what it is and how it works
03:50 Never delete a lead - the rule and the reason
04:27 Going back to 2016 and 2017 leads with a new demo
05:43 The results - responses after five and six years of silence
06:05 Nobody knows how long it's been - and they don't care
07:15 Finding a new contact at the same company
07:50 Social media as a follow-up channel
08:25 Marc's nine-year record from first contact to booking
09:10 Prioritising new leads vs. working dormant ones
10:18 CRM segmentation - why it multiplies your outreach options
11:40 Cameron's LinkedIn success story
12:00 Segmenting by platform, industry, and AI usage
14:17 The mindset behind consistent follow-up
15:00 The only real loss is giving up on all the leads
15:38 It only takes a few to respond to keep you going
