Paul Vinger calls it "the unbearable awkwardness of marketing." He's an in-person guy - he connects easily face to face - but online, reaching out cold to total strangers still feels off. His question for Marc: where are the signposts that tell you you're going in the right direction, and what are the potholes to steer away from?
In this Summer Series episode, Marc breaks down why the awkwardness is usually a signal - not a flaw in your approach, but a clue that something in your chain needs attention.
They cover why targeting the right people removes most of the awkwardness before you even write a word, why personalization isn't about knowing deep intimate secrets - it's about showing you did five minutes of homework, and why the copy-paste test is the fastest way to know if your email is actually personal.
Marc also gets into the confidence factor - how your internal narrative about your own demos and abilities shows up in your marketing whether you realize it or not, and why the voice actors who send the most emails are usually the ones who feel best about what they're offering.
Plus: what it looks like when you flip the script on negative responses, why one angry reply from a hundred emails shouldn't change your strategy, and why the awkwardness tends to disappear when you genuinely believe you can solve someone's problem.
If marketing feels awkward, that's information. Here's what to do with it.
CONNECT WITH PAUL VINGER
🖱️ Paul Vinger Website - https://paulvinger.com
🖱️ Paul Vinger on LinkedIn - https://linkedin.com/in/paulvinger
🖱️ Paul Vinger on Facebook - https://facebook.com/paul.vinger
🖱️ Paul Vinger on Instagram - https://instagram.com/pvinger
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
0:00 The Unbearable Awkwardness of Marketing
1:34 Why Voice Actors Feel Awkward About Marketing
3:33 You’re Offering Something Clients Actually Need
6:58 What Makes You Different as a Voice Actor?
10:13 How to Personalize a Cold Email
14:21 How to Prove You’re Not AI
17:27 Why Confidence Changes Your Marketing
20:32 How to Know If Your Marketing Is Working
22:37 Changing the Narrative Around Auditions
26:33 Getting Better at Email Marketing
29:09 You Have Nothing to Lose
31:10 Is Email Marketing Dead?
33:42 Send It and Let It Go
