Ali Lazari has her commercial and narration demos - but she wants to specialise in corporate narration and she's not there yet. Her question for Marc: what do you do in the meantime? Do you reach out to leads? Do you wait? Do you do nothing?
Marc's answer: you don't sit on the sidelines.
In this Summer Series episode, Marc breaks down every option available to voice actors who are working toward the demo they really want - without putting their business on hold while they get there.
Inside this episode:
- The voiceover chicken and egg problem - and why you don't have to stay stuck in it
- How to use Voice123 auditions as demo clips (with the right permissions)
- The 30-day CRM follow-up that turns finished client work into new samples
- How to break up a broad narration demo into targeted clips on your website - without recording a single new thing
- Using AI to write practice scripts for corporate narration - and why Marc has no guilt about doing it himself
- How your existing commercial demo can still get you in the door with the right clients
- Building a frame of reference by listening to the best corporate narration demos out there
- The one recording that becomes four pieces of marketing content - audio clip, video sample, social post, and website case study
Whether you're waiting on a demo or building toward your next one, this episode is full of things you can do right now.
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CONNECT WITH ALI LAZZERI
🖱️ Ali Lazzeri Newton Website - https://www.alivoicemagic.com
🖱️ Ali Lazzeri on Instagram - https://www.instagram.com/alilazzeri
🖱️ Ali Lazzeri on LinkedIn - https://www.linkedin.com/in/alilazzerivoiceover
🖱️ Ali Lazzeri on YouTube - https://www.youtube.com/@AliVoiceMagic
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
⏱️ CHAPTERS
00:00 Summer Series intro - welcome Ali Lazari
00:33 Ali's question - what do I do while I wait for my corporate narration demo?
00:47 The voiceover chicken and egg problem
01:30 Shorter clips and samples - the shift happening in the industry
02:15 Using Voice123 auditions as demo clips
03:00 The 30-day CRM follow-up - turning client work into samples
04:10 Marc's Voice123 profile - 70 clips built from projects and self-produced spots
05:00 Breaking up a broad narration demo into targeted clips on your website
06:00 Directing a client straight to the corporate clip they're looking for
06:35 Using AI to write practice scripts - ChatGPT and Claude
07:15 Marc's real estate demo - built with AI-written scripts
08:00 The end goal is still the professional demo - but don't wait to start
08:30 Do you use online casting platforms? Why that could help
09:15 Your commercial demo can still get you in the door
10:00 Being strategic about which clients to target right now
10:50 There's a lot you can do - you're not stuck
11:20 Building a frame of reference - listen to great corporate narration demos
12:30 Watch brand videos on YouTube to understand tone and delivery
13:45 Corporate narration isn't over-produced - you can create passable samples
14:30 Pick four different reads and record a clip for each one
15:45 Ali's son edits video - now the clips become video samples too
16:20 Video plus audio is more engaging - and shareable everywhere
17:00 One recording becomes four pieces of marketing collateral
17:45 Turn it into a case study page on your website
