In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global ABM Conference on 4 November, she shares the philosophy, the frameworks, and the hard-won lessons behind ABM that actually moves the needle.
The conversation covers the growing tension between AI-driven efficiency and the human judgment that still defines great account-based marketing. Gabriella is candid about where AI is genuinely transforming her team's workflows, including a client-specific messaging agent her team has already deployed, and equally clear about where it falls short.
If you're navigating how to stay commercially relevant as AI reshapes the function, this episode gives you a grounded, practical perspective from someone doing it at global scale.
Listeners to the podcast can save 20% on their ticket to the Global ABM Conference – simply enter the discount code PODCAST when prompted at check out: https://events.b2bmarketing.net/abmconference/booktickets
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