This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving client-agency relationship.
Hosted by Matt Hicks, Strategy Director at Lesniak Swann and Kavita Singh, Head of Growth Solutions Content, B2B Marketing, this episode strips away the fluff around the client–agency relationship. They dig into the real value an agency should deliver, and call out red flags like adversarial dynamics, “pitch team vs delivery team” bait-and-switch, and creative ideas that ignore commercial reality.
The conversation also explores how AI and knowledge bases can close the information gap between clients and agencies—turning good people into better people rather than just cutting costs. If you’ve ever wondered whether your agency is truly an extension of your team, or how to spot when the relationship is drifting off-course, this episode is for you.
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