In this week’s episode of the B2B Marketing Podcast, Richard O’Connor, CEO, B2B Marketing is joined by Fiona McKenzie, President, Europe, Marketbridge to tease her upcoming keynote session at B2B Ignite.
This week, Fiona joins us to explore why AI alone won’t fix your go-to-market (GTM), and why the real unlock is a systems-thinking CMO. We dive into GTM as a true growth operating system, spanning marketing, sales, product, data, and technology, all while examining how AI is both accelerating innovation and exposing silos, fragmented data, and broken processes. She also shares practical steps for CMOs and marketing managers to move from reactive, campaign-centric activity to proactive, growth-driving initiatives that challenge long-held assumptions and bring sales and marketing closer together.
Like this week’s episode? B2B Ignite will be taking place July 1st, 2026. B2B Ignite is your espresso shot of real-world marketing perspectives. Listeners to the podcast can save 20% on their ticket to B2B Ignite 2026 – simply enter the discount code PODCAST when prompted at check out. https://events.b2bmarketing.net/b2bignite
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