Maria Pirita welcomes Ron Sosa to discuss a mailbag question from an associate DVM asking how much financial transparency a clinic should share with staff and non-owner veterinarians so the team can set goals, track progress, and understand decisions about staffing and equipment. They explore why owners may get “cagey,” including fears of misinterpretation, seasonal profit swings, debt exposure, embezzlement concerns, and identity worries about making too much or too little. They emphasize that without transparency, teams create stories about where money goes, and they clarify concepts like markup versus profit and the impact of discounts. Ron shares a practical approach to partial transparency using monthly meetings that show five P&L buckets (labor, cost of goods sold, overhead/facilities, administrative, profit) and trends over time, plus using operational KPIs like new clients and average transaction to drive initiatives into action.

Ron Sosa is the Executive Director of Uncharted Veterinary Conference, a published author, international speaker, and veterinary leader with more than 20 years of experience in operations, practice management, leadership development, and consulting. From client service representative to business partner to industry educator, Ron has built a career around helping veterinary professionals create healthier teams and more sustainable workplaces. As the founder of Syn APT Neuroinclusive Leadership, he is especially passionate about neuroinclusive leadership, workplace culture, burnout prevention, and helping people thrive at work.

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