Scaling innovation requires more than ideas—it demands leaders who embody what Jason Wild and his co-authors call “the ABCs”: architect, bridger, and catalyst. Architects build cultures and capabilities that enable co-creation within teams. Bridgers connect across boundaries to access external talent and tools. Catalysts ignite movements that spread innovation across entire ecosystems. When leaders learn to activate these roles, they unlock and amplify the genius already inside their company.

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