You’ve been trained to stay on message. The problem? “On message” is forgettable.
Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster.
In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid.
⏰Timestamps
00:00 Introduction
01:00 Staying on Message
02:15 Be 22x More Memorable
03:30 Keeping Attention
05:09 The 60-Second Rule
08:13 The Three Ps of voice
09:32 Projection and Energy
16:03 Spotting Clichés
18:25 The Magnificent Seven
20:34 What to Do With Your Hands
22:30 Crafting a Memorable Talk
25:01 Kardashians and Cookie Monster
27:33 Reading the Zoom
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🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
