The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail.
In this episode, he shares a three-step framework for moving people to action. He breaks down how to find the real barrier blocking any "yes," craft a story that persuades your audience, and the surprisingly simple test that tells you if your message will actually land.
The result: conversations that end in agreement, not arguments.
⏰Timestamps
(00:00) Introduction
(00:47) What Persuasion Is
(01:58) The Persuader's Mindset
(04:48) Find Your North Star
(05:45) Feelings Over Facts
(07:35) Stories That Win
(10:14) Build the Story Arc
(15:21) Find the Barrier
(17:26) Frame It as a Loss
(18:38) Persuasion or Manipulation?
(19:29) Go Beyond Words
(21:24) The Granny Test
(24:26) Right or Make a Difference
Connect with Joshua Bandoch:
https://joshuabandoch.com/
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🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
Guest: https://www.linkedin.com/in/joshua-bandoch-02211b167/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
