Most leaders think their idea will win on merit. It won't.
Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because not enough people believed in it.
In this episode, NASA's former Chief Story Architect Paul Propster shares the persuasive framework NASA now uses to win funding for their missions. You'll learn the four-point structure they use to plan their pitches, the simple test Pixar taught them for vetting ideas, and the single insight that will get review boards rooting for your idea instead of picking it apart.
⏰Timestamps
(00:00) Introduction
(01:21) Winning a $100M
(04:30) Story Architecting
(06:06) NASA’s Credible Messengers
(08:58) What Pixar Taught NASA
(12:52) 6-Sentence Story Template
(14:17) Artemis Moon Program
(16:29) Storytelling Through Failure
(19:05) Story Architect Circle
(23:22) Teaching Authenticity
(29:52) Paul’s Best Advice
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🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
Guest: https://www.linkedin.com/in/paul-propster/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com
